Once labelled as the ‘Material Masters’ by South African media, AMEN Fashion this week launched AMEN KIDZ their latest capsule collection into the local kids fashion space.
The label which was originally created by designer duo Abiah Mahlase and Brad Muttitt in 2012, has been a pioneering destination for pushing the boundaries in men and woman’s fashion for almost a decade now. And with the launch of their latest bold and fiery collection AMEN KIDZ, the label presents a bright and colourful collection for the littlest fashionistas in the market.
Having contributed to a community initiative the Braveheart Bears which helped create awareness and raise funds for abused children late last year, their involvement created huge buzz in the media. Following discussions with the event organiser, business visionary Penny Stein who suggested they partner and create a kids range, the team was inspired to produce this exclusive kids wear collection. AMEN KIDZ was born.
AMEN KIDZ is a fashion brand designed for the bold, fearless and daring. The look of the collection is filled with bright colours and patterns, with each ensemble being fun and easy-to-wear, with a very obvious AMEN flavour. Perfect for little people.
Each item comes with a tracking number as limited quantities of each edition of style will be produced making this lovable collection a must have for any fashionable little boy or girl.
The AMEN KIDZ collection includes the signature AMEN KNOCKOUT PUFFER jacket paired up with a matched with a AMEN ZIP IT CAT SUITE. New styles will be added regularly and more sizes will be available each season.
AMEN KIDZ Abiah Mahlase affirms “The label is designed with fashionable kidz in mind with exceptional consideration for their need to be the coolest and best-dressed kidz on the block. The label is designed for kidz who are not afraid to stand out in the crowd. Kidz who love fashion and believe that fashion should be fun and not only cool but super cool. The AMEN KIDZ dare to be different. They are Superstars who love only the best. This collection is for KIDZ who are showstoppers. They are true AMEN FASHION KIDZ”.
Exclusively available online only, prices range from R250 to R500.