A reinvigorated PALSE unlocks new avenues.

On the occasion of PALSE marking 10 years in business, the foremost South African menswear label flung open its new studio and consultation rooms in the heart of Sandton.

The label founded by the fashion impresario Paledi Segapo in 2011,
has been operating from the Johannesburg CBD until the flagship
store in Marshalltown closed down at the end of 2020, marking the
end of a 6-year long journey.

In addition to a new sought-after address in Africa’s richest square
mile, Webber Wentzel Building, 90 Rivonia Road, Sandton, PALSE
launches an online store on 18 April 2021 to service a bigger
worldwide audience.

Consultations for tailor-made wear may be booked online for R950.00
(a deductible amount on the order placed). Or payment can be made
by EFT prior to the consultation taking place.
Standing as testament of the local roots of PALSE that run deep, the
label was awarded with the Proudly SA stamp of approval presented
by Happy Ngidi from the Proudly SA office.
As part of the revamp and in keeping with the PALSE Vision 2025, the
new website www.palse.africa has gone live and it showcases the
best designs from PALSE as well as the stories behind the scenes of
the making of the apparel.
Addressing a select crowd of local celebs, captains of industry and the
media last night at a posh soiree to celebrate the new home of PALSE,
Segapo shared that bigger plans were afoot as PALSE delves into
other businesses including water bottling, homeware that covers
kitchen aprons, oven gloves and coffee mugs. The new designs will
also include bathroom, bed linen and scatter cushions. Accessories
such as handbags, socks and ties are also in development. A new
range of socks, the Lehlohonolo – inspired by the Basotho blanket –
went on sale in February and has become an instant best-seller.

An artistic collaboration with fine artist Theko Boshomane to create
collector’s art pieces that marry fashion and fine art is also in the
offing.
Commented Segapo: ‘I’m humbled by the success of tonight. We are
delighted with our new home and look forward to welcoming our old and new clients into this space. I’m delighted that the future holds so much for the PALSE brand. We are charged up and ready to stake our claim in the new ways of the future,’

To cap a great night of fashion, music, food and great company
winners for the night’s Best Dressed Male walked away with a voucher from Revivme SA and a voucher to a value of R20, 000.00 from PALSE. The Best Dressed Female scooped a pair of Europa Art Shoes and a voucher to a value of R20, 000.00 from PALSE.

The night’s beverages sponsor was MARTINI. DERMALOGICA and The
Business Exchange are additional heavy weight sponsors for last
night’s PALSE event. An artistic collaboration with fine artist Theko Boshomane to create collector’s art pieces that marry fashion and fine art is also in the offing.
“I’m humbled by the success of tonight. We are delighted with our new
home and look forward to welcoming our old and new clients into this
space. I’m delighted that the future holds so much for the PALSE
brand. We are charged up and ready to stake our claim in the new
ways of the future.”
To cap a great night of fashion, music, food and great company
winners for the night’s Best Dressed Male walked away with a voucher from Revivme SA and a voucher to a value of R20, 000.00 from PALSE. The Best Dressed Female scooped a pair of Europa Art Shoes and a voucher to a value of R20, 000.00 from PALSE.

The night’s beverages sponsor was MARTINI. DERMALOGICA and The
Business Exchange are additional heavy weight sponsors for last
night’s PALSE event.