Amanda du-Pont, Rich Mnisi, Hacjivah Dayimani and Leandie du Randt are putting their individuality, ambition and personal journeys in the spotlight as part of Sunglass Hut’s Own Your Moment campaign.
The South African campaign brings together personalities from entertainment, fashion, business and sport, using their different stories to explore what it means to embrace confidence, take up space and make the most of the moments that define a career. Sunglass Hut’s wider Own Your Moment platform centres on the idea that eyewear is not simply an accessory, but part of how people express themselves and how they choose to be seen.
Du-Pont, who has successfully moved between acting, television, entrepreneurship and digital media, represents the campaign’s message of taking ownership of one’s journey. Her career has evolved beyond entertainment into business, with the star continuing to build her own ventures while remaining a prominent public figure.
“I think owning your moment is about knowing when it’s your time and having the courage to step into it,” Du-Pont says as she reflects on the importance of recognising opportunities and backing yourself. Her campaign feature also looks at her approach to business, bold decisions and creating meaningful moments.
For fashion designer Rich Mnisi, owning his moment has been about challenging expectations and creating a space for African creativity on his own terms. His career has taken his distinctive aesthetic from South Africa to international fashion platforms, establishing him as one of the country’s most recognisable creative exports.
Mnisi has previously described one of the biggest risks of his career as choosing to build a luxury brand in Africa as an African, rather than attempting to imitate Western standards. “There wasn’t a roadmap; it felt like a dream stitched together with pure instinct,” he said of launching his brand, adding that the decision forced him “to be bold” and define his own parameters.
That philosophy makes Mnisi a natural fit for a campaign centred on individuality. His work has consistently challenged conventional ideas about African fashion while placing identity, culture and self-expression at the heart of his designs.
Stormers rugby player Hacjivah Dayimani brings a sporting perspective to the campaign, showing that owning your moment is not confined to the worlds of fashion and entertainment. His journey in professional rugby reflects the discipline, resilience and confidence required to perform when the pressure is at its highest.
For Dayimani, stepping into the spotlight means embracing the responsibility that comes with opportunity and making every performance count. His inclusion also broadens the campaign’s message, demonstrating that confidence and personal expression can be found across different aspects of South African culture.
Actress Leandie du Randt adds another layer to the campaign through her experience in television, film and social media. Having built a career around storytelling and connecting with audiences, du Randt says owning her moment is closely linked to authenticity and being comfortable with the person she has become.
Her involvement reinforces the campaign’s focus on people who have developed their own voices rather than simply following established paths.
The four personalities may come from very different worlds, but their stories intersect around the same idea: success is not only about reaching a destination, but recognising the moments along the way and having the confidence to claim them.
For Sunglass Hut, that is the heart of Own Your Moment. The brand’s global platform encourages consumers to see sunglasses as part of their personal style and confidence, with the campaign built around the belief that “every moment is yours”.
With Du-Pont, Mnisi, Dayimani and du Randt bringing their individual journeys to the campaign, Sunglass Hut is turning the spotlight onto a new generation of South African cultural voices – and encouraging Mzansi to do the same in their own lives.
