L’Oréal Professionnel hosted an intimate event to officially launch and celebrate their newest innovation, the L’Oréal Professionnel SteamPod 3.0
The L’Oréal Professionnel family set to change the game for hair styling and naturalistas can now look forward to healthier and glowing hair.
Launched at The Houghton Hotel Spa, the afternoon was filled with great conversations around all things hair.
Hosted by TV and radio broadcaster, Chanté Jantjies, audiences were captivated as they engaged with the product and shared their hair stories and challenges.
L’Oréal Pro Education Manager Taryn Bloem and Hair L’Oréal SA Afro Specialist and Education Manager Mashudu Netshidivhani challenged hair myths with the new SteamPod 3.0.
Brand Head at L’Oréal Professionnel and Kerastase, Nosizwe Hude says, “With its unique patented steam technology, the L’Oréal Professionnel SteamPod 3.0 promises to instantly transform your hair 2x faster making hair 2x smoother. It reduces hair breakage by 78%, and compared to traditional hot irons, it is the safest hot iron of its kind. From loose curls, easy waves, to sleek & straight. The L’Oréal Professionnel SteamPod 3.0 is suitable for all hair types and hairstyles.”
While the event addressed many serious issues concerning hair care; the afternoon was sealed off with a delicious spread by culinary queen, Vicky Crease, delicious cocktails by Rémy Martin and champagne by Piper Heidsieck. Guests such as Blue Mbombo, Mbali Nkosi, Leanne Dlamini and Abigail Visagie, to mention a few enjoyed horderves while whisked away by the entertaining sounds of South Africa’s most loved DJ, DBN GOGO.
Catch up on all the event happenings by using on the hashtag #KeepTheSteamAlive and for more information on the L’Oréal Professionnel SteamPod 3.0 visit www.lorealprofessionnel.com.
The L’Oréal Professionnel SteamPod 3.0 retails from R5 299 and can be purchased online at Superbalist, Hair Networks as well as select L’Oréal Salons.