Motorsport, fashion, music and luxury hospitality will come together at the Kyalami Grand Prix Circuit next week as Kefi Wheel Torque prepares to launch The Apex Club, an exclusive VIP and VVIP experience during the South African Endurance Series’ Nine Hours of Kyalami.
The event, scheduled for Saturday, November 14, will offer guests an opportunity to experience the endurance race from a premium hospitality setting, with exclusive lounges, pit-lane views, live entertainment and curated brand experiences.
The initiative aims to bring a lifestyle dimension to motorsport, attracting car enthusiasts, fashion lovers, business personalities and culture enthusiasts to one of South Africa’s most established racing venues.
Kefi Wheel Torque founder and executive chairperson Kefilwe Mabote said the concept was created to celebrate the culture surrounding motorsport, beyond the competition on the track.
“Motorsport has always been about more than what happens on the track. It’s about the people, the style and the energy around it. With THE APEX CLUB, we wanted to create a space where South Africa’s love of speed meets its love of culture, fashion and great company,” Lwemabote said.
The experience will offer two hospitality packages, VIP and VVIP, catering to guests looking for different levels of access and entertainment.
VIP tickets cost R2,500 per person and include access to dedicated lounge areas, premium circuit and pit-lane views, shaded seating, brand activations, live DJs and entertainment. Guests will also have access to live race coverage and exclusive Apex TV content. Food and drinks will be available for purchase.
The VVIP experience costs R8,500 per person and includes all VIP benefits, alongside access to the exclusive Apex Lounge, reserved premium seating, premium catering and a complimentary premium beverage allocation. Guests will also receive dedicated hospitality services, priority registration, selected meet-and-greet opportunities and special guest experiences.
The programme will feature interactive activities, including a sim racing championship, reaction-light challenges and a race predictor, adding a technology and gaming element to the event.
Organisers expect more than 10,000 people to attend the Nine Hours of Kyalami, with The Apex Club set to accommodate approximately 500 VVIP guests.
The Nine Hours of Kyalami forms part of the South African Endurance Series, bringing endurance racing teams together for one of the country’s major motorsport events.
Kefi Wheel Torque, a luxury motorsport and lifestyle platform, was established around automotive design and performance before expanding into events, content and experiences connecting car enthusiasts, premium brands and lifestyle audiences.
The Apex Club marks the platform’s move into elevated paddock hospitality, combining racing with fashion, music, technology and entertainment.
Tickets are available through Ticketmaster, with prices inclusive of service fees and free mobile ticket delivery. Ticket purchases are limited to 10 per person, while VVIP group reservations and larger table bookings can be made by contacting info@kefiwheeltorque.com.
The event begins at 8am on Saturday, November 14, at Kyalami Grand Prix Circuit in Johannesburg.
