South Africa’s leading male fragrance brand is taking Comic Con Africa 2024 by storm with an exhilarating showcase that is nothing short of unforgettable.
From Thursday, 26 September to Sunday, 29 September, fans have been immersing themselves in the Axe-pierance at the Joburg Expo Centre (NASREC), featuring live performances, VR experiences, and the chance to meet none other than Axe’s newest ambassador, Robot Boii (Mzwakhe Mbuli Jr).
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Known for his multi-faceted talents as a dancer, musician, podcast host, and comedian, Robot Boii will make special appearances throughout the event. He’s set to perform exclusive shows on Saturday and Sunday at 12h00 and will guest judge the highly anticipated Cosplay Competition on Saturday at 13h00. Attendees can expect to see him bring the Axe Effect to life, showcasing the confidence and coolness that the brand stands for.
Earlier this year, Axe unveiled its partnership with Robot Boii as part of their mission to reinvigorate the brand and connect with the Gen-Z audience. “This is a new chapter for Axe, and we understand that new beginnings can be as exciting as they are daunting,” says Ameena Mhatey, Axe’s Brand Representative. “In Robot Boii, we found someone who perfectly mirrors our brand’s purpose – having the confidence to attract the right things, people, and opportunities into your life.”
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Axe’s new fragrance range, featuring the cutting-edge Zinc Zap™ technology, was specifically developed to keep young men fresh and confident throughout the day. “I love that Axe has been re-engineered so I can keep levelling up my game, especially on days when I’m on the go from sunrise till sunset,” says Robot Boii. The range includes four bold scents: Apollo, Ice Chill, Dark Temptation, and Axe Black – each crafted to ensure every young man has a fragrance that matches their unique style.
Bongi Sikelo 