Renowned local haircare brand Sta-Sof-Fro has been celebrating and empowering South African women for years, providing platforms of education, expression and enlightenment. This year, the much loved household name in haircare, is turning the heat up with an all new, refreshed, never before seen opportunity for its valued customers.
Following the launch of Sta- Sof- Fro’s bold new makeover, the brand continues to break barriers and rise to the occasion, birthing the all- new Switch It Up campaign. The principles of the revived campaign are rooted in the brand purpose and previous campaign executions such as It’s On Us* and Wear You. The exciting launch of Switch It Up coincides with additional brand updates such as the newly redesigned packaging for their complete hair care range.
Switch It Up 2022
This year 50 lucky winners and their guests will be treated to a spectacular cruise on board the famous MSC Orchestra in November this year. A retreat packed with itinerary promises to be the vacation of their dreams offering relaxation, recreational summer experiences and plenty of IG worthy content. The #BestLifeIRL cruise will be hosted by media personality Rorisang Thandekiso and the face of Sta- Sof- Fro, Sibulele Sibaca- Nomnganga, spoiling winners with the ultimate girls trip to remember.
The Sta- Sof- Fro #BestlifeIRL
In July, a nation-wide competition will be open to qualifying** entrants, to stand a chance to snatch their spot on the cruise with a complimentary seat for their bestie.
How To Enter
Hopefuls need to simply purchase any Sta- Sof- Fro product in any major participating retailer and follow a few easy steps via USSD to join the pool of hopeful winners to be announced in October. Winners will be picked at random and contacted individually.
Sta- Sof- Fro Brand Manager, Lerato Selepe Tikwayo explains, “As a brand that constantly wants to serve our valued consumers we believe now is the time to celebrate the bold, beautiful Sta- Sof- Fro woman. They’ve done the work, prepared themselves, met themselves, from Wear You, turning passions to profit, promoting holistic health for wealth. They live and breathe it. We are Switching It Up and giving ladies an opportunity to live their best lives in real life. Behind all the corporate ladder climbing there is a real woman with real hobbies, interests and desires. Our aim is to tap into the other side of the versastyle woman. ”
Guests will also have the opportunity to hear from a hand picked group of versatile friends of the brand including fitness maven Juanita Khumalo, wellness advocate Mihlali Bangisi- Matokazi, Advocate and entrepreneur Aurelia Nxumalo and Property Specialist, Keynote speaker and entrepreneur Kelly Thela.
“We are excited to roll out the competition and encourage hopefuls to get their entries in and keep an eye on our social media channels for more information,” closed Tikwayo.
All competition terms and conditions available on https://sta-sof-fro.co.za/
Cece Smith 
Bongi Sikelo 