The Gauteng Department of Sport, Arts, Culture and Recreation has launched the 2nd edition of the development project which aids emerging artists in Gauteng to digitize their music for free. This initiative is responding to the battles of independent musicians with common challenges such as accessing information, marketing their music and the negative outcomes from previous long-term agreements with service providers.
The fourth industrial revolution has forced all industries to adapt and the music industry is not an exception. Musicians require the right skill set to navigate and promote their work online. This initiative will identify 50 Gauteng Province Independent musicians who have pre-recorded, mastered, and mixed their music.
The program will identify a reliable distribution service that understands our local needs and can ultimately give Gauteng musicians the opportunities to turn their art into commercial success. It also includes a Music Business Masterclass that will aid in the development and the nurturing of young artistic talent in all Gauteng regions.
All participants will be trained and guided on how to create and manage a distribution account to ensure a smooth migration into the digital space thereby granting them an easier access to their markets.Over and above that this opportunity will help artists to reach their full potential musically during these hard times of economic depression.
The 50 musicians will be registered on most digital platforms with a 100% royalty collection to the musicians and they will attend an informative masterclass with Industry experts.
In order for the artists to qualify they need to meet these requirements:
- Submit two mp3s that have been recorded, mastered, and mixed;
- Submit the song’s metadata (album title, track title, artist names, genre, songwriters and publisher information);
- Submit sleeve covers for the two songs;
- Submit short Biography and lastly,
- The artist should be from these 5 regions (Westrand, Ekurhuleni, Sedibeng, Joburg and Tshwane).
“As a department, we seek to not only assist the sector return to normality but also provide platforms to aid it to thrive” said Gauteng MEC for Sport, Arts, Culture and Recreation Mbali Hlophe.
Interested artists can contact us on 068 5120 288