As winter continues to grip South Africa, NIVEA is encouraging people to embrace the season rather than simply endure it through its new “Brave The Chill” winter campaign.
The initiative brings together five of the country’s most recognisable SABC regional radio personalities; Dudu “Lady D” Khoza of Ukhozi FM, Nokubonga Maci of Umhlobo Wenene FM, Tholoana Moletsane of Lesedi FM, Mokopi Molebatsi of Motsweding FM and Bradwin Monyamane of Thobela FM, to celebrate the everyday rituals that make winter memorable.
The presenters, whose voices accompany millions of South Africans during their mid-morning broadcasts, are sharing their personal cold-weather traditions and family wisdom while encouraging listeners to reflect on the routines that bring them warmth, comfort and connection.
Whether it’s waking up before dawn for work, preparing a favourite family meal, wrapping up in a trusted winter blanket or enjoying a hot cup of coffee before the day begins, the campaign shines a spotlight on the simple moments that define winter for many South Africans.
According to NIVEA, while winter brings colder temperatures, dry air and brisk winds, it has never stopped South Africans from going about their daily lives. Instead, the brand says the season is often marked by shared experiences with family, friends and communities that create lasting memories.
The “Brave The Chill Challenge” encourages South Africans to celebrate those everyday moments, with the five radio personalities leading the conversation by sharing the traditions and rituals that have become part of their own winter routines.
Alongside promoting meaningful seasonal habits, the campaign also highlights the importance of winter skincare. Colder weather can leave skin feeling dry and uncomfortable, making moisturising an essential part of many people’s daily routine.
NIVEA’s Rich Nourishing Body Cream, formulated with Almond Oil and pure Hyaluron, is designed to provide long-lasting moisture while helping keep skin soft and comfortable throughout the day.
The product is available at major retailers nationwide as part of the brand’s winter campaign, which aims to inspire South Africans to brave the cold while celebrating the everyday rituals that make the season special.
