Makubenjalo has officially begun the countdown to the 2026 Hollywoodbets Durban July, announcing a renewed partnership with Martell and OMODA to deliver what promises to be one of the event’s most sought-after luxury lifestyle destinations.
Building on the success of last year’s collaboration, the three brands have once again joined forces to create an elevated marquee experience that celebrates fashion, culture, innovation and premium hospitality at South Africa’s biggest horse racing and social event.
This year’s Hollywoodbets Durban July theme, Country Allure, draws inspiration from the elegance of the countryside while embracing contemporary sophistication. The partnership aims to bring that vision to life by combining heritage, craftsmanship and modern luxury in an immersive experience designed to celebrate authenticity, self-expression and timeless style.
The road to race day officially got underway with the Njalo’s Durban July Launch on Friday, 26 June, where invited guests enjoyed an evening of luxury, entertainment and networking.
“Makubenjalo has created more than a premium destination. It has created a cultural signature — bold, proudly South African, and impossible to miss. Together, Martell and Makubenjalo are bringing audacity, elegance and distinction to Africa’s most iconic race day” stated Dudu Mokholo, Chief Marketing Officer for Africa Middle East at Pernod Ricard.
The exclusive event brought together some of South Africa’s leading tastemakers, creatives, media personalities and cultural influencers for a curated dining experience complemented by premium hospitality and performances from some of the country’s top musicians and DJs. Guests also received a first look at what to expect from the Makubenjalo marquee at this year’s Durban July.
Makubenjalo has established itself as a premium lifestyle destination, known for curating experiences that blend music, entertainment, culture and community.
The collaboration also highlights the strengths of its partners. Martell, one of the world’s oldest and most respected cognac houses, brings more than 300 years of heritage and craftsmanship, while OMODA continues to build its reputation as a brand associated with bold design, innovation and contemporary luxury.
Organisers say the partnership reflects a shared vision of creating memorable experiences that honour heritage while embracing modern luxury, perfectly aligning with the spirit of this year’s Country Allure theme.
As anticipation builds towards the Hollywoodbets Durban July, the Makubenjalo, Martell and OMODA collaboration is expected to once again attract fashion lovers, celebrities and luxury lifestyle enthusiasts looking to experience one of the event’s standout destinations.
Cece Smith 