DJ Zinhle has added another chapter to her growing business empire with the launch of Zazi, the latest fragrance under her Era by DJ Zinhle brand, unveiling the new perfume at an intimate event hosted at her home in northern Johannesburg.
The exclusive launch drew a stylish crowd of influencers, celebrities and A-listers, including Somizi Mhlongo, Simz Ngema, Dominic Zaca, Tino Chinyani and Rethabile Khumalo. The evening was hosted by Nomuzi Mabena.
Speaking at the launch, DJ Zinhle said the fragrance was born out of her passion for creating products that she personally wants to use.
“I love to create products that I myself need. A lot of the products we have under Era are products that we all need,” she said.
Explaining the inspiration behind Zazi, she added: “This is a product I felt that I needed. We need to smell expensive. Era girls like to stand out. This is something that makes you stand out. I am an Era girl and I do what it takes to stand out.”
She revealed that choosing the perfume’s name took weeks of brainstorming before settling on Zazi, a name she said represents self-awareness and confidence.
“After weeks of brainstorming the name, Zazi – to know yourself – was the best name that represented the brand extension,” she said.
DJ Zinhle also admitted she initially wasn’t convinced about venturing into fragrances, despite encouragement from her business partners.
“I learned in the last few years to push myself out of my comfort zone. When I started selling earrings, it was also something new,” she said.
She explained that the fragrance concept was introduced by her business partners, but she remained hesitant until the final stages of development.
“It was my business partners who suggested the fragrance idea. I was reluctant until the last minute.”
The launch marks yet another expansion of the Era brand, which has grown from jewellery into a lifestyle label, with Zazi becoming its newest luxury offering aimed at women who embrace confidence, individuality and self-expression.
