Alessandro Garneri. Photography by Jon Enoch

BOMBAY SAPPHIRE, the world’s leading premium gin brand, has launched the Creator’s Hub in South Africa – a first of its kind program that will see over 50 top bartenders from across the country coming together in Cape Town for a career-defining experience. This 3-day event, running from 04 September 2023 at 61 Loop Street, Cape Town will redefine the future of the South African bartending community, celebrating the art and craft of cocktail culture through talks, immersive masterclasses and inspiring exhibitions curated by both global and local thought leaders. BOMBAY SAPPHIRE’s global Master Distiller, Dr. Anne Brock, and the brand’s global Master of Botanicals, Alessandro Garneri, will travel to South Africa to inaugurate the program and provide valuable mentorship sessions to attendees as well as lead exclusive masterclasses to share their skills and insights with the bartending community. 

“At BOMBAY SAPPHIRE, we cherish and amplify our bartending community’s invaluable role as creative brand advocates. We firmly believe in unleashing creativity within everyone, a core ethos driving BOMBAY SAPPHIRE,” says Avukile Mabombo, Marketing Manager, Middle East and Africa, Bombay Sapphire. “The Creator’s Hub provides a platform to unlock creative self-expression and embark on an exciting journey in the realm of bartending. We look forward to showcasing the distinctive flavours and botanicals of BOMBAY SAPPHIRE through this sensory experience that will engage, educate, captivate and entertain guests in Cape Town this September,” he says.

Dr Anne Brock master distiller of Bombay Sapphire pictured at the gins distillery in Laverstoke, Hampshire.


The Creator’s Hub experience will be open to industry professionals from 05 September 2023 and consumers on 07 September 2023, where guests can enjoy all that is on offer, including culinary demonstrations, food pairings, film screenings, talks, art and craft classes, as well as cocktail craftsmanship at its best at the one-night-only pop-up by Kevin Armstrong and Daniel Waddy from Satan’s Whisker’s ranked 23rd in The World’s 50 Best Bars. In addition to these exclusive sessions, the Creator’s Hub will also welcome the launch of BOMBAY SAPPHIRE’S ‘Saw This, Made This’ program, another first for South Africa. Further cementing the brand’s continued commitment to supporting creativity and the arts, this local installation will showcase the artistic expressions of sixteen top South African emerging artists. This concept is inspired by the global ‘Saw This, Made This’ campaignlaunched earlier this year in New York and London, a partnership between BOMBAY SAPPHIRE and world-renowned film director and creative visionary, Baz Luhrmann.

In addition to the exciting activities, the Creator’s Hub experience offers an exceptional mentoring opportunity for bartenders and industry professionals. Together with sessions hosted by BOMBAY SAPPHIRE global experts Dr. Anne Brock and Alessandro Garneri, a host of industry leaders will be attending from across the world to showcase and share their skill, expertise, and insights to nurture South Africa’s future talent.

The chosen venue, 61 Loop Street, mirrors BOMBAY SAPPHIRE’s creativity mission. Transforming this undiscovered central space into an artistic wonderland aligns with the brand’s essence.

Positioned in the heart of the city’s elite bars and restaurants, the Creator’s Hub will overflow onto the streets. International bartenders and creative drink architects will weave their mixology magic at various venues and hotspots, further enriching the experience.


For consumers wanting more information about BOMBAY SAPPHIRE’S Creator’s Hub and to register to attend the events as an industry professional or as a guest please visit https://thecreatorshub.co.za/
Please note there is no entry fee to attend, however spaces are limited. Registration is mandatory to be admitted.

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