In a world of infinite choices, the most sought-after are the ones born of true substance. This is why on July 24th, taste makers and emerging titans are invited to network and socialise at the Don’s warm table during a series of events.
“I haven’t felt this excited to celebrate World Tequila Day, like I am with our introduction of these events. We’ll be highlighting the worlds leading luxury tequila brand, Don Julio as well as tips on how to enjoy it,” says Mpimy Mashimbye, Brand Manager – Reserve Tequila, producer of Established Growth Brand Don Julio. “Not to mention how amazing everybody looks.”, Mashimbye added.
Don Julio Gonzalez started out as a simple farmer who found his passion and followed it. He modeled commitment, making a mark, honoring the flame that brings you to life and using that to make something that stands the test of time. Each day he’d wake up early to walk along the agave fields, cutting the grass around each individual plant to protect it. With a cup in hand, he’d carve flavour from every piña, expertly balancing the bitter and sweet leaves of each agave. And when it came time to harvest, he’d harvest each plant one by one, picking only the agaves at optimum maturity and health. His passion, devotion and confidence did not always make sense, but it inspired the creation of the world’s first luxury tequila.
Agave spirits are no longer viewed by consumers as the overpriced mixer of hazy college evenings, but rather as the premium ingredient in craft cocktails. Tequila is expected to surpass vodka by the end of 2023, according to IWSR, and just surpassed whisky to become the second most valuable spirit in the United States. In the US, tequila and mezcal sales are still booming. According to the Distilled Spirits Council of the United States (DISCUS) in their annual economic briefing in February, this combined category is expected to grow 17.2% in 2022. “Tequila is one of the fastest growing spirits in the world, and Don Julio is leading the charge. We’re proud to offer a premium tequila that is enjoyed by people all over the world.”, says Sandiselwe Gamede, Senior Brand Manager, Diageo.
Enjoy an array of palate options ranging from Blanco made with crisp agave with hints of citrus; Reposado – A mellow, elegant flavour with inviting aromas; Anejo – rich distinctive and wonderfully complex; 70 Anejo – the worlds 1st tequila Anejo Cristallino and finally, 1942 – our luxury icon. All aged in oak barrels for a smooth and complex flavour. Don Julio is quite literally the perfect tequila for any occasion, whether you enjoy it neat, on the rocks or in a cocktail.
For a refreshing and delicious way to enjoy tequila, the margarita comes highly recommended as the top selling Don cocktail in the world for its fresh tasting, vibrant and elevated taste made with:
- 50 ml Don Julio Blanco
- 25 ml Lime
- 15 ml Agave Syrup
- Garnish: the zest of 1 lime and sea salt purposefully dusted
- Glass: Rocks glass
Directions:
1. Prepare a rocks glass with a salt rim
2. Add all ingredients to a cocktail shaker
3. Add ice and shake passionately
4. Strain into a glass over ice
5. Garnish the glass with lime zest and sea salt trim
Cece Smith 