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The Southern Music Rights Organisation (SAMRO) is pleased to announce the launch of its newly redesigned website. The revamped site provides comprehensive information, improved user experience, and encourages visitor interaction. It includes engaging features, content, and details about SAMRO’s services and activities. The website will help potential and existing Members, Licensees and various stakeholders better understand SAMRO’s business. 

The site has been optimised for ease of navigation, making it effortless for users to access the desired information. SAMRO recognises the importance of online presence beyond a simple brochure-style website. With the rise of social media, it’s crucial for brands to have a solid cross-media strategy that includes a well-crafted website. 

Regarding the redevelopment,

SAMRO recognised that although they are an organisation that is over 60 years old, some of its stakeholders still have difficulty understanding certain aspects of their core business and finding relevant information about the organisation online. Therefore, they identified that the redevelopment of their website is crucial in providing current and relevant information to Members, Licensees, and other stakeholders. 

The organisation identified several issues with their website, including an outdated CI, a complicated user journey, and a website with too much text. SAMRO focused on three critical aspects for their revamped website to address these issues: 

  • A modern and timeless design 
  • Colour-coded user journeys 
  • Effective information architecture and hierarchy 

To ensure the best possible user experience, SAMRO also prioritised mobile responsiveness, accessibility, and clear navigation paths. 

What’s New  

SAMRO’s website has undergone a significant overhaul, and features simplified terminology that is easier to comprehend. The Music Creator section has also received a modern update. Moreover, the Member Benefits section provides concise summaries of the Retirement Annuity and Funeral Benefit subsections. 

Understanding SAMRO’s membership tiers is now simpler. The three tiers are Prospective Member, Associate, and Full Member, and their qualifying criteria are clearly described. The Distribution page has been expanded to include four new sub-sections that offer comprehensive descriptions of SAMRO’s royalty distribution process, how royalties are calculated, what cue sheets are, and a delve into undocumented works.  

Moreover, the Corporate Social Investment (CSI) page outlines SAMRO’s various social impact initiatives, while the Governance page offers users a detailed overview of the organisation’s inner workings. The Support page includes comprehensive frequently asked questions (FAQs) for Music Creators, Music Users, and the General Public. 

According to SAMRO, the new website aims to serve as a valuable tool for all its Members and individuals interested in the South African music industry. The website is designed to make it easy for users to access accurate information. 

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