Gert-Johan Coetzee along with tech giants Vodacom and
Samsung have joined forces for an exclusive bespoke
fashion, music, and tech collaboration, to celebrate
Coetzee’s new Spring/Summer ‘22 collection.
The showcase is taking place Vodacom World, the home
of digital innovation, Friday, September 30th, and will be
an exemplary celebration of craftsmanship and
creativity with Gert being a headliner alongside Lerato
Kganyago and the soulful J’Something.
In his new collection offering, Coetzee used the rich
symbolism behind the sunflower against the African
sunset to emphasise the importance of always following
the sun in pursuit of great horizons. Also dubbed ‘the
happy flower’, it reminds us to seek out positivity and
strength in all our endeavours and personal pursuits.
Gert’s translation of the sunflower in this collection
relays memories of his early childhood of vast lands filled
with bright yellows and greens against a canvas with
brush strokes in hues of reds and blues, especially seen
as the sun sets over the South African sky. The sunflower
encapsulates everything Gert-Johan Coetzee stands for;
happiness, unity, and constant inspiration to face the sun
and to see the positive in everything around us.
Vodacom and Samsung joined forces with Coetzee to
create a signature Red experience, exclusive to Vodacom
Red customers.
Vodacom Red VIP is the flagship of the mobile provider’s
contract offering with a range of benefits designed with
you in mind, including theft and screen cover as well as
unlocking exclusive signature experiences and so much
more.
The elegant combination of Samsung, Gert-Johan
Coetzee, and Vodacom folds fashion, music, and
technology into one unforgettable evening celebrating with their mutual VIPs.
“At Samsung, we use the power of community and
technology to unleash the full potential of our device
stories. Our partnership with Vodacom Red means that as
a brand, we are able to extend culturally relevant stories
of our devices that reflect the consumer’s world. With this
campaign, fashion, music, and technology unfold through
our foldable devices. The Galaxy Z Flip4 and Galaxy Z
Fold4 are bringing a completely new perspective to the
world of smartphones. They don’t just change shape they
change your behavior – once you’ve flexed, there’s no
going back to flat. Like fashion, the Galaxy Z Flip4 is
testament to Samsung’s dedication to superior
craftsmanship – every component in both form factors has
been thoroughly analysed to deliver a truly optimised
experience that meets the needs of our most dynamic
users.”
Cece Smith 