South Africa’s children are reaching an all-time low when it comes to physical activity – and it’s having a detrimental impact on their health and wellness. To combat this, leading exercise and wellness brand, Virgin Active, in conjunction with their network of experts, has released a first of its kind, free-to-download eBook which gives parents and caregivers 15 concise chapters with key things they need to know to assist their kids’ exercise, fitness, health, wellbeing and overall development.

Titled “Kids are here to move: A holistic development & wellness guide for busy families”, the simple guide was developed in collaboration with 9 experts that include doctors, nutritionists and Kinderkineticists within the Virgin Active stable across the fields of health, fitness and wellbeing. It contains 15 chapters, complete with research-based insights for kids aged 18 months to 13 years, that can be easily read in 15 minutes so that busy parents know exactly what to do to keep their kids happily active.

As early as 2012, silent pandemics of obesity and physical inactivity existed. Combine this with the effects of the pandemic and an alarming number of South African kids are less physically active, more sedentary, spend more time in front of screens and eat fewer nutritious meals than ever before – with potential long-term negative health effects. The free 90+ page eBook not only aims to educate parents about the developmental benefits of cultivating an active lifestyle for children from a young age, but also provides exercise and activity guides, nutritional information and quick hacks for healthy eating, and meditation and relaxation tips so that they are empowered to begin a fun and sustainable health and wellness journey with their families.

“An active kid is a happy kid, whether they move, jump, bounce, laugh, or learn new things through activities and play”, says Catherine Coupar, National Junior Member Manager, Virgin Active South Africa. “Not only does physical activity have a host of health and wellness benefits for kids, but more importantly active kids are also more likely to become active adults. We’re committed to helping South African parents change their children’s lifestyles so that they grow up into active, healthy, and happy adults. We have worked alongside a team of knowledgeable scientific experts to develop this comprehensive guide that talks to the developmental benefits of physical activity, how to build healthy lifestyle habits, and most importantly – how to make it fun.”

Virgin Active also offers top-to-toe tailored health and fitness experiences for children aged 18 months – 13 years with their Club-V and Club-V Max facilities and programmes. From toddler programmes that focus on developing key skills in motor development, to active play for the 4 – 7 years olds, to activities and classes tailored to 8 – 13 year olds, these facilities provide a safe and secure environment for kids to have fun and get moving. There is also a fully equipped nursery with care facilities for babies as young as 6 weeks where they can nap and play.

“Our philosophy is simple: getting kids moving when they’re young and instilling healthy habits is the springboard for a lifelong journey of wellness. That’s why we have developed this concise guide that is a quick dip-in, dip-out resource for hard-working parents and busy kids, designed to bring the two together for fun activities that can be explored in 15 minutes that will hopefully set the base for a mentally and physically healthy life”, concludes Coupar.

Kids are here to move: A holistic development & wellness guide for busy families – Powered by the minds of Virgin Active  can be downloaded here for free.

Related Post

Verified by MonsterInsights