Boity Haircare, a collaboration between music and screen star Boity Thulo and African beauty brand Halo Heritage, celebrates 10 months of success in July.
The collection, designed specifically for women with type three and four hair, was first launched online in October last year, with off the shelf retail availability en-route to satisfy growing demand.
It is an all-natural, environmentally aware range manufactured in South Africa and infused with Boity’s Pink Sapphire fragrance.
“The response has been phenomenal,” says Halo Heritage CEO Inge Peacock who adds that there has been latent demand for an all-South African, all-natural haircare range specifically formulated for the local climate. “The collaboration with Boity lends further weight to the range’s social license, an emphasis on its South African foundation, along with the use of natural ingredients.”
“The collaboration with Halo Heritage has been a tremendous success,” says Thulo and adds that “it has been a lifelong dream to create a range of fragrances and haircare products that represents African women. Creating a brand that is specifically designed for powerful, modern African women offers a unique opportunity to create locally produced high end products for this discerning and growing market.”
Boity Haircare zooms in on protecting, moisturising and repairing natural hair. All products in the range are formulated specifically for women with hair types 3 and 4 and tackle everything from every day wear and tear to dryness to leave hair ultra healthy and looking and feeling fab.
Black Seed Oil, known for its hair growth and restorative properties is a key ingredient in the range while Shea Butter’s anti-inflammatory properties are paired with Jojoba Oil’s moisturising and anti-dandruff benefits.
It is also rich in vitamin E, that supports elasticity and also revives dull looking lifeless hair. Jojoba Oil also contains vitamins B, C, copper, zinc and Argan Oils.
“There is no better formula for taking care of problem hair and maintaining a healthy, well-nourished and moisturised look thereafter,” says Peacock.
“The Boity Haircare Collection is a range of well researched, naturally good-for-you products designed to bring out the very best in black hair. Hair and beauty products that suit the fast-paced, often complex lifestyles of South African women, and allow for gentle care and pampering, is our trademark.”
“Your hair is your crown and taking care of it with products that are packed with goodness and most importantly made for your specific hair type is something you just cannot afford to compromise on. This range of products is exactly that,” says Thulo.
“Being an African Queen to me is about being proud of where you come from and embracing it in every move that you make. As a queen, you must carry your crown with pride and shouldn’t be afraid to show it off.”
The Boity Haircare Collection is available from Halo Heritage, Superbalist, Takealot, Clicks online and selected stores (from 3rd week July) and other leading retailers.
The Royal Cleanse Shampoo (R179.95) – A moisturising and softening sulfate-free shampoo containing Black Seed Oil, Shea Butter, Vitamin E and Argan Oil to give hair a natural and healthy shine.
The Royal Repair Conditioner (R179.95) – An ultra-sensitive conditioner containing Black Seed Oil, Shea Butter, Coconut Oil, Vitamin E and Argan Oil to deeply condition the hair and lock in moisture.
The Supreme Leave-in Conditioner (R169.95) – An ultra-sensitive conditioner with Black Seed Oil, Jojoba and Argan Oils to tame the frizz and add shine to your tresses.
The Illustrious Scalp Spray (R139.95) – A soothing and relieving scalp treatment containing a blend of healing Black Seed Oil, Vitamin B3, soothing Tea Tree Oil, Peppermint Oil and Menthol to help improve circulation and stimulate hair growth.
The Sovereign Repair Serum (R179.95) – A repair, protect and regrowth serum formulated with the powerful antioxidant Black Seed Oil as well as Shea Butter, nourishing Vitamin B3 and bioactive Follicusan™ to protect against hair loss while revitalising the scalp.
The Empress Smoothing Gel (R149.95) – An edge control gel, and one of Boity’s favourite products in the range. It is a non-sticky, non-greasy formula that provides exceptional shine and a slick, flexible hold. Infused with Black Seed Oil, this styling product will enhance the hair’s overall lustre.
The Regal Glam Bonnet (R395) – this comfortable bonnet allows you to sleep peacefully without worrying about damaging or breaking your hair.
The Pink Sapphire Luxurious Hair Perfume (R595.00) – A light mist that delicately scents the hair with the Boity Pink Sapphire fragrance, this perfume is infused with nourishing Argan Oil, leaving your hair feeling and smelling luxurious.
The Queen Care Collection Box Set (R1,595.00), which includes the entire Boity Haircare range.