For World Oceans Week, Corona releases Plastic Reality – an Augmented Reality (AR) tool that is the first of its kind to show people their personal plastic footprint and offer tips on how to reduce it
Corona has become the first global beverage brand with a net zero plastic footprint, meaning the brand recovers more plastic from the environment than it releases into the world. This achievement is part of Corona’s vision to be a sustainability leader in consumer packaged goods and is the latest in the brand’s longtime efforts to help protect the world’s oceans and beaches from marine plastic pollution.
“As a brand born at the beach and deeply connected with nature, Corona has a responsibility to do all it can to be an ally to our environment and our oceans. Becoming the first global beverage brand with a net zero plastic footprint is the latest in Corona’s broader ambition to help protect the world’s oceans and beaches from plastic pollution,” said Marsha Kumire, Global Brands Director Africa.
In addition, Corona has created Plastic Reality, an innovative augmented reality experience that allows people to see their annual plastic footprint in their own home. “Hopefully this will inspire people to reduce their personal plastic use and their impact on the environment,” added Marsha Kumire.
Plastic Reality users get an estimate of their annual plastic footprint after answering some basic questions about their consumption habits. That footprint is then visualized through colorful AR pieces of plastic that splash across the user’s physical world like seawater washing ashore. From there Plastic Reality opens a virtual portal to a polluted beach paradise that shows how plastic affects nature while prompting users to take action to reduce their plastic footprint.
(For more information and to try Plastic Reality, visit www.PlasticReality.com.)