Iconic whisky brand Johnnie Walker recently celebrated its 200th anniversary through a culture defining collaboration that saw the brand take over Nelson Mandela Square with a first of its kind Johnnie Walker Concept Store.
The ‘fomo’ inducing Concept Store experience, which received mass assent from consumers, was preceded by the brand’s announcement of a limited edition capsule collection in partnership with renowned fashion jaggernaut, Rich Mnisi who designed vibrant statement pieces for the eponymous collection which immediately sold out during the store’s 4-day run at the iconic Sandton City landmark.
The brand further raised the bar and set a higher precedence on what it means to be “hot in culture” through other merchandise partnerships with fan favourite street wear brands including DIPSTREET, Publically Private, Kaylin Car and Good Friday which were also sold at the Johnnie Walker Concept Store.
Following the success of the Johnnie Walker Concept Store, the 200th birthday celebrations continue as the brand gives consumers more reasons to commemorate the legendary whisky’s 200th anniversary with a share of R25 million in guaranteed instant prizes. By simply purchasing a 750ml bottle of Johnnie Walker Black or Red label, consumers will win GUARANTEED prizes of their choice which include R100 Uber, R100 UberEATS, R100 Superbalist vouchers or 2 month free access to Tidal music streaming service. Consumers will also stand a chance to win exclusive Johnnie Walker x Rich Mnisi merchandise which was hugely sought after in the pop up store.
“Following the positive reception we received from our Johnnie Walker x Rich Mnisi Concept Store which we launched last week, we wanted to reward our consumers for the support and loyalty they have shown to the brand for the past 200 years through this exciting national consumer promotion. We also wanted to give those that missed out on the concept store experience a chance at owning the limited edition capsule collection from our collaboration with Rich Mnisi, which not only proved to be a success commercially, but through the collaboration, we were able to assert ourselves as the leaders in all things hot in culture so it is imperative for our consumers and customers to own a piece of that history,” said Livhuani Makungo, Brand Manager for Johnnie Walker.
To win a share of R25 Million in instant prizes, consumers can purchase a 750ml bottle of Johnnie Walker Black or Red label from a participating retailer, visit www.jwkeepit200.com to register and upload their valid till slip and claim their guaranteed reward. All valid entries will also be put into a grand prize draw for a chance to win R1 million in Rich Mnisi merchandise.
Join in the Johnnie Walker 200th anniversary conversation online by following @johnniewalkersa and by using the hashtags #KeepWalkingSA #JohnnieWalker200.
Not For Persons Under The Age Of 18.