Miller Genuine Draft last week announced the return of the Miller Design Lab, a creative collaboration between streetwear fashion guru Jeff Staple and top South African designers.
Miller Design Lab is a unique project that sees nightlife culture join dope design. It’s about design innovation that taps into the latest trends and harnesses the talent of global creators to craft a truly original experience.
Under the mentorship of international creative enigma and legendary collab ‘God’ Jeff Staple, Miller Design Lab will collaborate with 4 top SA designers to explore the exciting trend of customisation.
Once again planning to bring the design heat, the 2020 theme is ‘Customised for the Exceptional’.
This year’s local designers include:
Trans-seasonal streetwear label
A conceptual designer with a strong foundation in footwear
Unisex, street-inspired jewellery brand
A stylish influencer / model as well as the mastermind behind the fashion label, “Evolving Revolver”
Under the added pressure of a socially-distanced 2020, the designers created a unique collection that is customised for the exceptional in a whole new way. All proceeds of the products sold goes directly to the designers.
“Customisation is the most exciting trend for this generation. Miller wants to create a platform of expression through design and allow people to tailor their clothing and stand out at every occasion” says the great Jeff Staple.
Keep your eyes glued to the Miller Genuine Draft social pages to see what they’ve come up with and of course, shop the limited edition collection!
Some designers work to stand out, while others aim to belong. Either way, the final result is an epic fashion range, crafted for the exceptional.