Known for his sharp wit, bold honesty, and signature on-screen charisma, South African media personality and influencer Leroy Marc has never been one to shy away from saying what others are thinking. Leroy has teamed up with Clout Group to put their new Bare It All range to the ultimate test: in real time, and without the safety net of filters.
This isn’t your typical influencer partnership. Instead of staged glamour shots, Leroy is experimenting with the products directly in his daily life, inviting his audience into the unvarnished process, from early-morning routines to late-night wind-downs.
“People are tired of filters. Bare It All is about showing up as yourself, texture and all and that’s way more powerful than perfection,” says Leroy.
The Bare It All line features skincare-meets-makeup hybrids designed for authenticity: the Bare Skin Tint that enhances without masking, and the Glo-Up Renewal Serum that revitalises tired skin. Each is created to amplify what’s already there – not erase it.
For Leroy, the range represents a cultural shift in beauty. “Makeup isn’t about gender anymore, it’s about expression. And if a serum can give you that confidence? That’s not vanity, that’s armour,” he explains.
And true to his reputation for candour, Leroy promises to keep it honest. “I don’t want beauty products that hide me; I want ones that hype me. If Bare It All can survive my day, from studio lights to late-night scrolls — then it’s the real deal.”
It’s an ethos that resonates perfectly with the Clout vision. “Clout didn’t ask me to look perfect. They asked me to be real. That’s why this works, because my job isn’t to sell skin cream, it’s to tell the truth about it,” Leroy adds.
By putting the range through the paces of real life, long working hours, media appearances, and the scrutiny of thousands of followers: Leroy is turning product testing into performance art, and vulnerability into cultural currency.
“I read mean comments online for fun,” he laughs. “So, trust me – I can handle a little skincare experiment in front of everyone. That’s what Bare It All means to me: no fear, no filter.”
With this collaboration, Clout is reframing beauty from something polished and exclusive into something candid, powerful, and unfiltered: exactly what today’s audience craves.
BARE IT ALL products contain scientifically proven, thoroughly researched clinical grade active ingredients, typically only found in skin care for the face. Working closely with leading cosmetic chemists developing clean and effective skincare, BARE IT ALL have developed unique and satisfying textures to elevate your body care ritual. They work to clear blemishes, smooth bumps, tighten and tone, prevent and reverse the signs of aging from head to toe and protect our bodies against environmental stressors.
Cece Smith 