On a mission to place the spotlight on musical talent and showcase international reach, the Africa Rising Music Conference (ARMC) 2022 will be bringing select artists to South Africa for a 2-day informative and enriching gathering at Johannesburg’s unique Hallmark Hotel on 24 and 25 May.

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The call for aspiring and excited attendees to register online to secure a place on event days is now open and accessible via Howler with selection by the end of March 2022. Public tickets are limited and registration is essential.

For this edition, the event is set to focus on building a bridge between African music and the European market. A majority of delegates coming from Germany and the Netherlands will be present, supported by The Dutch Music Export Office.

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Following a successful International Women’s Day event held at the Joburg Theatre last Wednesday 8 March, the ARMC is set to be a level up from any other local showcases. The focus territory for this year’s edition will be on Dutch artists that will collaborate, engage and work with South African talent, while executives are guaranteed a top level opportunity to connect. Valuable supporting partners of the event will shine through on both days.

Expected is a special all-female ambassador line up:

Tumi Mogapi (South Africa) Women In Music South Africa

Money Ba Doo (South Africa) Artist / Songwriter

Anyiko Owoko (Kenya) Anyiko PR

JAMIIE (Germany) Artist, Producer, Afrohouse Beatport Curator

Katje Ruge (Germany) Katje Ruge Photography & Music

Dieuwertje Heuvelings (Netherlands) – ADE BEATS / Dutch Music Export