In honour of the legendary whisky brand’s 200th anniversary, Johnnie Walker gives consumers and enthusiasts of the quintessential liquid reasons to celebrate this milestone through an iconic collaboration with world renowned fashion brand and culture bender, RICH MNISI for limited edition capsule collection set to launch in May of this year.
The eponymous collaboration not only aims to commemorate the brand’s 200th anniversary, but it also comes on the heels of Johnnie Walker’s new brand proposition, which aims to inspire and encourage consumers to be fearless in their pursuit of tasting and experiencing the richness life has to offer by living a lot and pushing their boundaries – an extension of the brand’s ubiquitous “Keep Walking” manifesto. The exclusive capsule collection will include iconic basic wardrobe pieces from iconic bomber jackets, jumpsuits, t-shirts and an array of accessories consumers can add to their collections this fall.
“Throughout the years, Johnnie Walker has always been in the forefront of all things hot in culture and the collaboration with RICH MNISI and the local designers, made for the perfect blend to celebrate our 200th year anniversary,” Johnnie Walker Brand Manager, Livhuwani Makungo says.
“Our consumers are a huge part of Johnnie Walker’s story which has been synonymous with the pursuit of tasting the best out of life in whatever sphere you want to excel in and the partnership with an iconic brand such as RICH MNISI presents an opportunity for brand enthusiasts on both ends of the spectrum to celebrate with us and get their hands on a Johnnie Walker Capsule.”
The Johnnie Walker limited edition capsule collection is not the first fashion collaboration with RICH MNISI.
Winter of 2020 saw the release of the popular RICH MNISI Azania collection which formed part of Johnnie Walker’s #KeepWarmSA influencer campaign, followed by last year’s release of The Man Who Walked Around The World documentary (in celebration of the brand’s 200th birthday) which was anchored by the RICH MNISI’s bespoke sleepwear designs to commemorate the local launch of the docu-film.
“I am so excited to experience and be immersed in the iconic world of Johnnie Walker. As a fashion creative, I resonate with the striding man’s journey of discovery and creating a brand that is still being celebrated and loved 200 years later” said Rich Mnisi.
“My journey has seen me walk into spaces I never imagined I would set foot in; designing and create clothes for some of my idols, showcasing my work on global platforms and now I get to collaborate with Johnnie Walker once again to ring in 200 years of the brand’s iconic influence. I cannot wait for people to see what we have been cooking up for this limited edition capsule collection.” The renowned fashion designer concluded.
Consumers and brand enthusiasts can get their hands on the Johnnie Walker limited edition capsule collection upon release this May and also stand a chance to win a share of R25 Million in guaranteed instant prizes by simply purchasing the new 750ml limited edition bottle of Johnnie Walker and following the entry steps to win.
Join the conversation online by following @johnniewalkersa and by using the hashtags #KeepWalkingSA #JohnnieWalker200