Female-focused insurance company, 1st for Women, wants South African women to be fearless – free of the fear of judgement, the fear of criticism and the fear of not being enough. To represent this, the insurer has enlisted the help of Miss Universe, Zozibini Tunzi – an icon of strength, courage and resilience.
“Living fearless is liberating. That’s the message we want to impart to the women of South Africa on Women’s Day and beyond,” says Tunzi. “Despite the turbulence and chaos that surrounds us, we want to encourage women to resist fear, confront it and fight back against it with the ultimate intention of empowering women to realise their indomitable strength.”
Experts agree that while fear has its benefits and is a vital response to physical and emotional danger, for women, fear is omnipresent. As author and speaker Monica Berg explains in her book, Fear Is Not an Option: Fear is powerful enough to keep us from achieving our goals and living our best lives. Once you decide fear isn’t an option, you are left with only the choice to change—to shift your consciousness, or to take action.
According to Robyn Farrell, CEO of 1st for Women Insurance: “We teamed up with Tunzi because she is a powerful champion of women’s rights and is an advocate in the fight against gender-based violence. She’s a force to be reckoned with, a symbol of courage and embodies what it means to be fearless. We are so proud to have her on board to impart this message that is so pertinent, especially now”.