The number-one network for kids, Nickelodeon, and LAFIG Belgium and IMPS, the worldwide licensors for The Smurfs, are partnering to bring a brand-new original CG-animated series based on the iconic property to a new generation of kids and families around the world.
Under the deal, Nickelodeon has licensed the global rights to The Smurfs which follows the beloved characters, Papa Smurf, Smurfette, Brainy, Hefty, Clumsy and others, on all-new adventures, packed with humour, heart and high-stakes action. The series is slated to debut in 2021 in the U.S., followed by Nickelodeon channels internationally.
President, ViacomCBS Consumer Products, Pam Kaufman, says “The Smurfs is an iconic global franchise that has resonated with audiences for decades.”
“By partnering with LAFIG, we are able to join our creative forces to bring an all-new line of consumer products across multiple categories to consumers, along with a fresh and original animated series.”
The Smurfspartnership is part of Nickelodeon’s strategy to be the home for the biggest franchises kids and families love, and it expands Nickelodeon’s growing portfolio of influential properties that already includes SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, Blue’s Clues & You!, the first-ever SpongeBob spinoff, Kamp Koral, and an all-new animated Star Trek series.
admin 