The Expresso Morning Show prides itself on sharing quality content with its viewers – whether it’s on television or via their social media channels. This week, the popular lifestyle brand celebrates a major milestone as it reaches a staggering one million followers on their social media platforms.
The Expresso Morning Show is currently active on Facebook, Twitter, Instagram, YouTube and TikTok and continues to create innovative and engaging content which highlights content shared with viewers on the daily series, live streams of the series, live performances from the country’s biggest artists, competitions, behind-the-scenes action and so much more.
Over 509 000 people follow the brand on Facebook while Expresso’s Twitter following sits at over 187 500 followers. On Instagram, Expresso has over 120 000 people who follow the brand while YouTube sits at over 161 000 subscribers and their TikTok presence is rapidly increasing at just under 22 000 followers.
Interestingly, The Expresso Morning Show is proud to add that these results have all been achieved organically and the brand has not used paid media to increase their following count.
“As the Expresso team, we are thrilled to have reached this milestone,” Patience Stevens, Cardova MD, says. “We are very privileged to have reached this significant number of active, engaged followers organically and we are proud to have been able to build a community who love getting their daily dose of feel-good. Our viewers have found a way to use the platforms to join in the conversations, have discussions with experts, watch live videos and to connect with other Expresso fans in our country and from around the world and we are really proud of the growth the brand has seen over the years.” Patience Stevens, Cardova MD, says.
Shanitha Bhageloo, Head of Genre: Entertainment at SABC 3 adds “We are exceptionally proud of SABC 3’s Expresso for achieving this huge milestone of reaching R1million viewers across social media! This means that our content has extended its appeal from linear to OTT platforms successfully and is now enjoying recognition on a universal platform. We are likely to grow even more as our teams work incredibly hard to stay relevant to meet our target audience needs. Everyone wants to start their day feeling positive and excited which is what Expresso does and our viewers look forward to it every morning however users are now able to access our feel good content anytime, anywhere and there’s no stopping the team now! We will continue to grow even bigger numbers on our social media platforms!”
Testament to Expresso’s unique and innovative approach to social media is the brand’s recent 2020 Content Innovation Awards nomination in the Best Use Of Social category. The ceremony, which celebrates the very best of television around the world, takes place this Thursday 3 December 2020.
Catch the Expresso Morning Show every weekday at 06h00 on SABC 3.