Award-winning make-up range Youngblood Mineral Cosmetics banned 1 400 toxic ingredients from its formulations, is now available in South Africa.
Youngblood Mineral Cosmetics, the clean beauty pioneer that bans more than 1,400 harmful ingredients from its formulations – compared to just seven restricted by U.S. law – has officially launched in South Africa through an exclusive online retail partnership with the Clout Group.
For over 25 years, YB Cosmetics has led the global clean beauty movement, crafting luxury mineral make-up that enhances, nourishes, and protects the skin. Founded on the belief that make-up should do more than conceal, the brand’s products are powered by minerals, botanical actives, and scientifically backed ingredients that deliver professional-grade results while allowing skin to breathe and function naturally.
The range has already nabbed its very first local award, with the Youngblood Mineral Cosmetics’ VividLuxe Crème Blush Stick recently named Best Blush in South Africa, with a Gold Glamour Beauty Award for 2025.
“This is a make-up range you can live in, not just look good in,” says Cameron Herman, Co-Founder of Clout Group.
“You can wear it through a full day at work, to dinner, or even to the gym, without worrying about irritation or breakouts. YB Cosmetics gives you the confidence to move freely, knowing your skin is being cared for with every application.”
Each formulation is cruelty-free, ethically sourced, and dermatologically tested, meeting clean beauty standards across the EU, UK, USA, Canada, and Australia. The brand’s extensive banned-ingredients list reflects its commitment to transparency and skin health: excluding toxic substances, parabens, talc, mineral oil, synthetic fragrances, and other irritants often found in mainstream cosmetics.
Cece Smith 