Hennessy has introduced its 2025 Made for More campaign featuring their new ambassador Tems and appearances from Kabza De Small, Maglera Doe Boy and Friends of the House INNOSS’B.
This is a cinematic exploration of African cultural pride, togetherness and creativity.
Building on the success of the first Made for More chapter last year, Hennessy carries on the story by paying homage to the vibrant cultural landscape of the continent, spotlighting the voices, spaces, and collectives that shape its creative spirit.
This launch also marks the official reveal of GRAMMY® Award-winning artist, Tems, as Global Brand Ambassador for Hennessy — a trailblazing Nigerian artist whose unique blend of R&B, soul, and Afrobeats has captured global attention. This announcement comes merely weeks after Hennessy revealed its support to Tems’s new movement, the Leading Vibe Initiative, championing the next wave of African women in music and advocating for greater inclusivity within the industry.
Speaking about the campaign, Tems said, “Being part of the new chapter of Made for More means a lot to me because it’s more than a campaign — it’s a celebration of who we are.”
“African creativity is bold, fearless, and always evolving, and I’m proud to be part of something that honors our culture, our talent, our sense of collectivity and the importance we place on community. It’s powerful to partner with a brand that truly believes in the future we’re building.”
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