Running for three days from 26–28 September 2025, the market will form part of the Standard Bank Joy of Jazz Festival weekend, offering festivalgoers an added layer of culture, creativity and community.
Taking place at the Sandton Convention Centre, the Jazzy Joburg Market will transform the space into a vibrant hub featuring 25 local vendors exclusively showcasing arts and crafts.
These SMME’s will exclusively showcase arts and crafts. Visitors can look forward to discovering handcrafted jewelry, home décor, fashion, and artisanal goods, all created by local entrepreneurs and artisans.
“The Jazzy Joburg Market is more than just a shopping experience, it’s a celebration of artistry, entrepreneurship, and community,” said Mantwa Chinoamadi, CEO of TMusicman and Festival Producer of the Joy of Jazz.
“By running alongside the Joy of Jazz, the market gives festivalgoers an opportunity to engage with local creatives, support small businesses, and take a piece of Joburg’s creative spirit home with them.”
This seamless fusion of music, art and entrepreneurship positions Johannesburg not only as the home of jazz in Africa, but also as a magnet for cultural tourism – drawing audiences from across the continent and beyond to experience the rhythm and soul of the city.
The market is presented in partnership with the Joburg Tourism Company, which continues to champion platforms that celebrate the city’s diverse cultural offerings. “Joburg is the heartbeat of South Africa’s creativity and the Jazzy Joburg Market is a beautiful extension of that energy,” said Ms.
Nandipha Zonela, Board Chairperson of the Johannesburg Tourism Company. “SMMEs are the backbone of our economy and supporting SMMEs is essential for both our local economy and for sustaining the talent that makes Johannesburg such a dynamic cultural hub,” added Zonela.
Happening in tandem with the internationally acclaimed Joy of Jazz Festival, the Jazzy Joburg Market reinforces Johannesburg’s status as a premier cultural and lifestyle destination. With Sandton as the epicentre of the festivities, visitors can enjoy world-class jazz performances while exploring the city’s vibrant creative economy.
This seamless fusion of music, art and entrepreneurship positions Johannesburg not only as the home of jazz in Africa, but also as a magnet for cultural tourism – drawing audiences from across the continent and beyond to experience the rhythm and soul of the city.
Festival attendees will be able to move seamlessly between the Standard Bank Joy of Jazz performances and the Jazzy Joburg Market, making it a one-stop destination for music, arts, and cultural exchange. Aptly located at Level 0, the Food Court Level, the market will be at the heart of the festival buzz, where a variety of activities will be taking place throughout the weekend.
The Jazzy Joburg Market invites festivalgoers and families alike to immerse themselves in a weekend of creativity, music, and community. Don’t miss this dynamic three-day experience celebrating the best of local SMMEs, arts, and crafts alongside one of South Africa’s most iconic music festivals. With the support of Joburg Tourism, the market continues to position Johannesburg as a premier cultural and tourism destination, attracting visitors from across the country and beyond.
Cece Smith 