Building on the success of the Puerto Rico exclusive launches, Bad Bunny and adidas Originals announce the global release of Gazelle “Cabo Rojo,” the highly anticipated colourway from the Gazelle City Series that celebrates the landscapes and cultural richness of Puerto Rico.
Following the Gazelle “El Yunque” and “Santurce” colourways earlier this month, which were launched exclusively at Bad Bunny’s “No me quiero ir de aquí” Puerto Rico exclusive Residency opening weekend, the collection now extends its love letter to the island that shaped Bad Bunny.
Cabo Rojo comes to life in vibrant pink, inspired by its famous salt flats and the rare natural phenomenon of pink waters caused by salt-loving microorganisms. Echoing the sentiment of “No me quiero ir de aquí”, Gazelle Cabo Rojo is captured and worn by a cast of elders from Puerto Rico – the keepers of its stories and heart.
Gazelle Cabo Rojo will be available on 26th July at adidas.co.za and Sandton Halo store, at a retail price of R2799.
Bad Bunny, born Benito Antonio Martínez Ocasio, is a multi-platinum recording artist and 3x GRAMMY® winner whose genre-defying sound and unapologetic individuality have redefined modern music and culture. Named Spotify’s most-streamed artist globally for three consecutive years (2020-22), he holds the record for the highest-grossing tour in a single calendar year—selling 2.4 million tickets across 81 shows and grossing $435 million—and broke the Barclays Centre revenue record, surpassing Jay-Z. In 2025, his groundbreaking 30-show residency “NO ME QUIERO IR DE AQUÍ” at the Coliseo de Puerto Rico sold out 400,000 tickets in under four hours. He has also shattered industry records while elevating Latin music to unprecedented heights. Bad Bunny made history as the first artist to earn a GRAMMY® nomination for Album of the Year with a Spanishlanguage album, Un Verano Sin Ti, became the first Latin artist to land 100 entries on the Billboard Hot 100, and topped the Billboard 200 for three consecutive weeks with his latest album DeBÍ TiRAR MáS FOToS. Other historic milestones include delivering the most-watched NPR Tiny Desk performance in the series’ history, becoming the first Spanish-language act to headline Coachella, and earning a spot on Forbes’ list of the Top 50 Rappers of All Time. Beyond music, Bad Bunny has become a force across fashion and entertainment: co-chairing the Met Gala, gracing the cover of Vogue Italia, leading major campaigns for brands like Calvin Klein, starring in film projects with Darren Aronofsky and Adam Sandler, and making a historic appearance on Saturday Night Live as both host and musical guest. He also returned for the show’s landmark 50th Anniversary celebration, cementing his place as a pop culture icon. With a singular voice and boundary-pushing artistry, Bad Bunny continues to shape a new era in global entertainment—where language, genre, and geography are no longer limitations.
Cece Smith 