Lekau pens heartfelt letter to Boity after trolls mock her for failed perfume business

He is the business owner behind Drip and Kiddies Republic which has since closed down and been liquidated. He has had various businesses that have not succeeded and has been reported to be struggling to keep it afloat. Boity is a rapper, actress, and sangoma and has also ventured into businesses; perfumes, and diet pills, and she confirmed the fragrance brand didn’t quite succeed after a fan posted a mark done from almost R600 to R60.

Lekau has shared words of encouragement with Boity, saying failing is part of the business. “Like everyone else, I saw the posts and articles. And like most entrepreneurs, I know exactly how and what failure looks like,” he shared.  A” failed strategy, a failed business, a failed product, doesn’t make a failure of a human being. When we develop products, we have certain percentages we expect to get from them. Either good or bad. And we have followed-up products lined up should one not do well. Which makes entrepreneurship, and especially product building an ongoing process. It’ll never be the finish line,” he explains.

When he saw her short Instagram response, he got very inspired… Here’s why: “In 2019 I started Drip Sportif Two years later we opened 25 Stores. We have since closed some of the Stores,” he added. “We have moved some to better trading positions at the Malls. We further invested in a Group (The DRIP Group) to build a House of Brands, where DRIP and other Brands like Domain Jeans and Kiddies Republic sit.”

He says he had to liquidate the Republic for almost the same reasons. “It didn’t work out. Which further proves that entrepreneurship is all about movement,” he said. “At the centre of the movement, is Failure. The probabilities are there. Remember, 9 out of 10 startups fail and 38% of startups fail because they run out of cash. 35% of startups fail because there is no market need for them. By year 5, 50% of all startups will have failed.” He concluded by saying, “These stats are not there to make us sleep well at Night, but they’re there to make us solution-driven. And keep us on our Toes. Boity, you’re doing so well. I applaud you for having started and being positive. Please never give up and keep going. This is exactly what Entrepreneurship is about… There’s always a #SILVERLINING”