Paramount Africa was recognised with two wins for their social media and digital content monetisation efforts at the 2024 Smarties Awards last night in Johannesburg. The Smarties Awards honours the most effective modern marketing in South Africa, recognising innovation, creativity, and impact.

Paramount under their leading youth entertainment channels MTV, BET and Comedy Central triumphed in two highly competitive categories with their ground-breaking approach to leveraging customer data, analytics, and technology to forge meaningful connections with specific audiences. 

Paramount’s social media and digital content amplification demonstrated an ability to craft immersive experiences and engagement for online audiences and scooped wins for: Data Insights/ Contextual Marketing and Short or Long Form Video.

“We are absolutely honoured to receive these prestigious wins at the MMA’s Smarties Awards. The success of our social media and growing digital presence not only highlights the ingenuity of our team but also validates our dedication to capturing the dynamic interplay between content and audiences in today’s digital landscape. Our commitment to African storytelling drives us to deliver exceptional, industry-leading results for our audiences across all platforms. This recognition coupled with our 5 sensational wins at the 2023 New Generation Social & Digital Media Awards demonstrates how Paramount continuously pushes the boundaries of innovation in digital marketing,” said Monde Twala, Senior Vice President and General Manager at Paramount, and Lead, BET International

The MMA Smarties Awards not only honour Paramount’s creative accomplishments but also recognise its influence on the industry. The vision transcends traditional media and Paramount remains committed to pioneering, inspiring audiences, and setting new benchmarks for inventiveness in the digital realm. 

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