Get ready to experience basketball like never before as Castle Lite, the premium easy-drinking lager, teams up with the NBA as a pan-African partner for the Basketball Africa League (BAL)!
In a move that solidifies Castle Lite’s commitment to its fans, this partnership is all about putting YOU at the heart of the action. With a five-year deal in place, Castle Lite is set to light up the game in South Africa and beyond, bringing together basketball and popular culture like never before.
BAL season 4 is gearing up to be a game-changer, and Castle Lite is here to make sure you don’t miss a single electrifying moment. From March 9th to March 17th, get ready to witness the inaugural Kalahari Conference group phase at the SunBet Arena, kicking off an adrenaline-fueled journey across major African cities like Pretoria, Cairo, Dakar, and Kigali. With a record-breaking schedule of 48 games, this tournament is set to be an experience you won’t soon forget.
But it’s not just about the games—it’s about the vibe. Castle Lite knows how to enhance the fan experience like no other, and with the NBA BAL, we’re taking it to the next level. With Castle Lite providing the extra cold refreshment, the BAL franchise is poised to ignite unparalleled social connections among fans, transcending basketball and uniting diverse enthusiasts in vibrant celebrations.